Recently I’ve come across a few funny social media virals on the inter webs. As a social media coordinator myself, I find these funny and I’m sure you will too!
It got me thinking, less than a decade ago my job didn’t exist. I mean, marketing existed, but the social media side didn’t. Not to the degree of today. The internet died for about 2 hours at work today and I was besides myself. I span in my rolly chair and moaned that I couldn’t do my jobbbb waaaaa waaaaaaaaa much like you see in that youtube video. I made a phone call to our account manager who was trying to send me some critical information “Hello this is a phone call from 1992 where the internet hasn’t been invented yet. Can you hear me me me me, im time travelling-ing-ing”. Yeah I thought that was pretty funny.
Marketing used to be quite one sided and brands told you what they wanted you to know and to think. We are pretty lucky in this day and age as marketers to be exploring this whole new world of engaging with consumers and people who use your product and are willing to connect with you and share their ideas *cough* EvenIfSomeOfTheirIdeasAreVeryUnreasonable *cough*
We are kind of at a turning point right now. Sort of like when Television started to grow in popularity and people were buying them as soon as they could afford to and stations were figuring out how to create content that people would like. New types of shows and genres developed and rules and tips were created along the way. Then 1999 hit and reality TV was created and the sanctity of television slowly died.
Social media is evolving and changing so rapidly. Sharing is the key to getting the best out of social media at this point in time.
Pintrest is the latest social media platform that encourages sharing of images (cool images) between people you know and people you don’t know. Twitter has retweets and Facebook has the share button which is starting to be widely used.
If you are running a brand social media page right now the best thing to do is post photos that make people want to share your content. Cute photos, funny sayings, cats…. people want to share that with friends and then with their friends and then their friends and round and round your brand name goes. Remember that is all virtually free advertising! High 5 sharing!
Quirky is also key. Being slightly off the cuff, funny and delighting really drives engagement particularly is that is not the normal style of your brand. It really endears people towards you.
Since social media is changing so fast there are no social media experts. Really, every 16 year old girl probably knows as much about social media as I do, I just do it for my living. Heck, when I was at university 4 years or so ago there was no mention of social media. My friend who is at university currently is hardly learning about it and is in fact trying to help write a syllabus about it.
As with everything, eventually people will become cynical about the very things they currently embrace. I am super excited to watch, from my front seat view, how social media will evolve and change in the coming years.
What do you think the future of social media holds?