QR codes use in marketing

8 Oct

QR codes (Quick Reference codes) are becoming more commonly used for marketing purposes.

What are QR codes you ask?

Well QR codes are kind of like a barcode that when scanned with a QR code scanning app on a smart phone will take you direct to a website.

How can I create my own QR code for free?

There are plenty of websites around that can generate a code for you. Here is one called QRSTUFF.

How would you use a QR code?

I have recently seen some interesting examples of the use of the codes:

Business Cards –  These ones are from some Beauty Bloggers. Obviously as a blogger your website is the place that shows off who you are and your personal brand so the QR code is particularly useful in this instance

Expo Bags: Royal and Langnickel are an American company who make make up brushes. They are trying to break into the Australian market and recently attended the Sydney IMATS expo. They are particularly good adopters of QR codes. QR Codes on bags at an expo from Royal and Langnickel make up brushes

How To videos for a product: Each one of Royal and Langnickels brushes has their own QR codes on the packaging. When scanned the code directs you to a video that shows you handy tips on how to use the exact brush you just purchased. Clever!

Competition entry: Again another Royal and Langnickel example. At the expo they had this code up that could be scanned so you could quickly enter their competition. It took you directly to an entry form and made it so simple.

Stickers: Sportsgirl is an Australian young womens fashion chain. They have jumped full force into QR codes this season. This table in the store features QR code stickers that you can take. I assume they would like you to take them and stick them around town on signs, bins, walls etc.

Fashion clothing price tag label: Another Sportsgirl QR code. This time on a limited edition designer outfit.

Signs in store: Sportsgirl in their stores also have signs advertising their limited edition team up with the Antipodium brand.


Special Offers and discounts: Lorna Jane is a sportswear store who are placing QR codes on the windows of their stores to provide special offers to customers. They have made a QR code guide for customers on their website. Probably a smart move because most people don’t know what QR codes at this point in time and what makes it more difficult is that iPhones do not have a QR scanner as standard so you have to know to download an app.


Reveals: QR codes play a cheeky role in this Victorias Secret campaign which is probably the best use of QR codes that I have seen. I must admit there aren’t a lot of QR codes around at this point in time. I mean, who wouldn’t want to scan that code to see what the lady wants to show you. Men AND women will want to see.

Online Shopping: Watch this video about Tesco supermarket and it’s online shopping arm in Korea. AMAZING. It explains itself and the power of QR codes.


Fancy branded QR codes: Louis Vuitton and Disney have created fancy QR codes which allows them to keep up branding and works with a scanner.

So there you have it. QR Codes can be powerful however there are some people who don’t see the point as it’s practically the same as giving someone your website address. QR codes have a variety of uses but at this point in time most people would scan them out of curiosity to see what the link takes you to. The future could hold big things for this new technology.

Note to self: Make my own QR code and stick it on a business card like the other cool kids.


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