Oh yes, it’s that time again when I stumble across some weight loss marketing material that makes me laugh and feel concerned all at the same time. This time I’m talking about the “new weight loss phenomenon” Trim Strips. I thought this may interest those weight loss fad lovers.
My colleague brought an envelope to work today to show me the hilarious contents that she had been sent. Mass mail, direct from Brunei… as well as Amsterdam. Hmmm already reeks of scam! This envelope had photos of skinny models on the front and contained 6 separate pamphlets all saying practically the same thing about Trim Strips, this miracle weight-loss product.
The highlights of the pack for me:
- The ingredients list… they wont say what the ingredients are because “chinese companies may counterfeit“. *cough* scam *cough*
- “You can lose weight INSTANTLY” wow! I wonder if the person will morph right before my eyes
- “Trim Strips are totally NEW – they go to work as soon as they touch your tounge so NO waiting for pills to dissolve in your stomach“. yet again will I see someone morph before my eyes when they take this strip instead of waiting 3 hours for a tablet to digest?
- The sheer number of pamphlets in the envelope which say the same thing as each other but in different words.
- The pamphlet that was titled “Open now ONLY if you decided not to order Trim Strips” and says that if I don’t want to take up exhausting exercise regimes that I should buy this product. also “if you say “ive tried other products before and they didn’t work” I don’t blame you. But remember, Trim Strips are NEW and the ingredients (which weren’t named remember) are proven to work“
- The name of the company selling this is not mentioned anywhere on the pamphlets or even on the replied paid envelope.
- There is no website to learn more about Trim Strips either which is very strange in this day and age of consumer knowledge and research.
- The envelope came from Brunei but you send your $189 to Amsterdam.
- The photo of “Dr Andrew Gower” who looks like his photo has been taken from a stock images library. (Look at his kooky expression in the image below, click to enlarge it)
Are you laughing at the terrible marketing of this yet? I would like to point out that I am not a doctor, but I do have a marketing degree and good common sense. Maybe this product does work, but from a marketing perspective I think most people would see this envelope in the mail and throw it away because it’s just not credible.
I ask myself, why is this company mass mailing people? Why haven’t they used their money to get this product in health food stores or supermarkets and then created credible ad campaigns around it? Smells scammy.
Once again, I am not a doctor but please don’t get sucked into fads that make weight loss appear to be easy. Please visit your doctor or dietitian who can run blood tests on you and find the correct diet and assistance for you in a safe and healthy manner. Exercise and a healthy diet is important for EVERYONE please do not be fooled by quick fix solutions, it’s like gambling with your money and your health.
Note to self: Find some old packets of Listerine mint mouth strips, tear off the label and write “weight loss inside” on the front and sell them to people for $180!!! Thats what this sure looks like to me.