It’s hard for anyone to market themselves, but it’s a whole different level when marketing is your business.
I recently saw this ad pop up on the side of Facebook.
Wow! I thought. This guy is smart and on the ball. He is obviously very confident in his abilities, which he seems to have every right to be, this is great! I clicked on the link and had a look at his resume and blog he has set up for himself. Click here
What a nice resume too! And what do you think about the touch of personality with the ‘I also like coffee, cookies and wearing flip – flops” comment at the side? This stands out and I sure would hire him! Managers should see his effort and creativity and hire him straight away! His flow chart is imaginative and different to anything anyone else in the resume pile would have. That is important, and especially important for marketers who must be able to showcase their sales and creative abilities in a unique way.
This guy is American which is easy to tell . America’s are very flamboyant and savvy sales people. I learnt some interesting tricks when I was studying in Indiana for a year, however, living in Australia mean’s I can’t use a lot of them because we are very different.
Americans like to be sold things in a polite, confident and in your face kind of way. Australian’s are very wary of sales people, don’t really like confident people and aren’t afraid to give jealous/negative feedback .
So how do you market yourself effectively? Well if we are talking resumes I think it is key to tailor your resume specifically for the company you are applying to. If it is an accounting firm, make it a bit more traditional and facts based. If it’s for an advertising firm then go crazy with personality!
When I had the job interview for my current position I was still at university. I was close to graduating however. I was asked the question
“On a scale from 1-10, 1 being nothing and 10 being lots, how much do you think you know about marketing?”.
“I would say about a 6. I must be honest and admit that I really don’t know everything there is to know about marketing because 1. I have not completed University and 2. I will never know all there is to know about marketing. I can only try my hardest.”
The interviewer was stunned. He told me that was the best and most honest answer he had heard from anyone the whole day.
So I think honesty is key, by big noting myself and my abilities I would have given a false representation of myself, my morals, my personality and most importantly my ability. Due to my honesty and willingness to learn, I was given the best job with the best company.
So back to resumes. I’m thinking that I should jazz mine up a little. Make it less boring and perhaps use one of the interesting personal marketing stories I was told when I was in America to make myself stand out. It might just work!
Note to self: I’m not sure if chewing spearmint flavoured chewing gum can be considered an interest. Don’t put that on your resume.